https://www.waxwingbusiness.com/bird-seed-waxwing-blog daily 0.75 2026-04-14 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/the-professional-cost-of-social-media-misinformation-why-getting-your-facts-straight-matters monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/1769549436021-J65OAJ498TN5I7UX894P/unsplash-image-5t1lUr0NmHI.jpg Bird Seed- a blog - The Professional Cost of Social Media Misinformation: Why Getting Your Facts Straight Matters - What is The Echo Chamber Trap? The echo chamber trap is when people only encounter information and perspectives that reinforce their existing beliefs, leading them to become more entrenched in their views while becoming isolated from alternative viewpoints. It creates a self-reinforcing cycle where confirmation bias strengthens, critical thinking diminishes, and people become increasingly convinced they're right—often without realizing they're in a bubble. https://www.waxwingbusiness.com/bird-seed-waxwing-blog/guideposts-for-an-overwhelmed-small-business-owner monthly 0.5 2025-04-07 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/the-fractional-executive-a-smart-solution-for-growing-businesses monthly 0.5 2024-12-20 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/1734720007741-ZKR49SWGK79R1YZ26FAD/unsplash-image-IPMaxeoHXi4.jpg Bird Seed- a blog - The Fractional Executive: A Smart Solution for Growing Businesses - Make it stand out Fractional executives can provide the same level of expertise of a C-level executive at a fraction of the cost. https://www.waxwingbusiness.com/bird-seed-waxwing-blog/what-is-saas-why-should-you-hire-us-to-help monthly 0.5 2024-10-24 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/8fd55006-5f10-424a-8962-79da9d2647a7/Heading.png Bird Seed- a blog - What is SaaS? Why should you hire us to help? https://www.waxwingbusiness.com/bird-seed-waxwing-blog/trackingcashflow monthly 0.5 2024-09-09 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/the-hidden-costs-of-turnover-that-leaders-ignore monthly 0.5 2024-10-24 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/data-driven-marketing monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/6d66281b-c279-42e1-9a70-e5af250d4a4f/wl-2020-02-solutions-using-data-drive-business-decisions-550x300.jpeg Bird Seed- a blog - Data Driven Marketing - Make it stand out https://www.waxwingbusiness.com/bird-seed-waxwing-blog/internal-insights-a-summer-interns-thoughts-on-working-at-waxwing-business monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/276354bd-dd4a-4cf4-aceb-f660487ed521/IMG_8385.jpg Bird Seed- a blog - Internal Insights: A Summer Intern’s Thoughts on Working at Waxwing Business https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/ef2eb0ed-cb38-4d25-8122-ec9f99c01b82/IMG_4638.JPG Bird Seed- a blog - Internal Insights: A Summer Intern’s Thoughts on Working at Waxwing Business - Make it stand out Our summer intern and newest office dog, Mercer and her dog Malcolm. https://www.waxwingbusiness.com/bird-seed-waxwing-blog/wceat57atkimv3yp1v035y8624f9c7 monthly 0.5 2023-06-06 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/sxkgrq1yeimwmgfmg5paoc99g8srcd monthly 0.5 2023-04-25 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/1670867515052-UA8D1D7LY6BP4JFYKAU9/Screen+Shot+2022-12-12+at+12.51.34+PM.png Bird Seed- a blog - Not All Websites Are Created Equal https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/1670865256788-VDRI37RLD6XI3JYKYWD4/Screen+Shot+2022-10-27+at+2.54.08+PM.png Bird Seed- a blog - Not All Websites Are Created Equal 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https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/1667918897204-V6OA13Y69DTOVCVZ4KAA/IMG_7701.jpeg Bird Seed- a blog - Waxwing Has a Party https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/5c7f7e73-47f6-4042-bb46-47a35e2cfb94/E69E10B1-449A-49EA-9D52-AC716841E751_1_105_c.jpeg Bird Seed- a blog - Waxwing Has a Party - Make it stand out THANK YOU! ~The Waxwing Crew https://www.waxwingbusiness.com/bird-seed-waxwing-blog/4-common-missed-opportunities-to-market-your-small-business monthly 0.5 2022-10-07 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/blog-post-title-one-9jdt4 monthly 0.5 2022-09-23 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/category/marketing monthly 0.5 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/category/missed+opportunities monthly 0.5 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/category/customer+testimonials monthly 0.5 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https://www.waxwingbusiness.com/bird-seed-waxwing-blog/tag/budgeting monthly 0.5 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/tag/seasonal+variation monthly 0.5 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/tag/marketing monthly 0.5 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/tag/unexpected+expenses monthly 0.5 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/tag/echo+chamber+trap monthly 0.5 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/tag/copywriting monthly 0.5 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/tag/financial+management monthly 0.5 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/tag/waxwing+business monthly 0.5 https://www.waxwingbusiness.com/bird-seed-waxwing-blog/tag/SEO+Maine monthly 0.5 https://www.waxwingbusiness.com/about-us daily 0.75 2026-04-14 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/6755abcb-fa68-4ae1-a028-870a0b2159fe/IMG_4439.JPG About Us https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/17146bf2-f866-47c9-8598-b1db26177e11/IMG_4411.JPG About Us https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/b1bfc880-fae3-4b6a-a3aa-0db010cd88fd/Ori_bio+pic.png About Us https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/497b51c5-e8dd-4c3c-a4a6-12f57f185205/clay-banks-_MmlI0LAMEQ-unsplash.jpg https://www.waxwingbusiness.com/contact-us daily 0.75 2022-08-09 https://www.waxwingbusiness.com/our-clients daily 0.75 2026-04-14 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/034e305a-04ba-4c5e-8078-e65bec84b735/HSD+pic+2.jpeg https://www.waxwingbusiness.com/brooklin-boat-yard daily 0.75 2024-02-27 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/dfe996a0-191c-420e-9113-6df977cedc3a/bbywhite_logohighres.png 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https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/683d4a02-5666-4a2a-a132-5c0ba0c8f7eb/Screen+Shot+2022-10-12+at+11.40.52+AM.png O'Brien House Waxwing built a new, updated website. Click on the image to visit the new site. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/9fb432e1-fa0d-47b6-8416-e417984d860a/OBH+alternate+logo.png O'Brien House Waxwing designed two new logos to be used in various scenarios. We updated previously-used iconography (house + butterfly), and we updated the color palette. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/65ab9877-8411-4b95-8f3c-9d82d61617aa/OBH+Main+Logo.png O'Brien House Since O'Brien House is a sober living center, we created a logo with a house and a butterfly, the sign of recovery, which was requested by the Executive Director. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/6cf5414e-b86a-45f0-ad53-647d3a0a3c9c/Screen+Shot+2022-10-12+at+11.47.15+AM.png O'Brien House O'Brien House was paying over 5% in fees in order to collect donations online. We implemented an easy e-commerce tool and negotiated a lower fee due to their non-profit status. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/a53bec76-75b6-49c8-8682-9bffef846378/OBH+Logo+Horizontal+%281%29.png https://www.waxwingbusiness.com/maine-made-relief daily 0.75 2024-03-29 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/e97f1b52-12c5-4485-a611-a5da0390f96b/_DSC0044.JPG Maine Made Relief Samples of Nutty Birdie's, a pet product we created and designed as part of the Maine Made Relief line of products. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/d02f6c16-cefc-4eb5-b501-82685e7421d5/3.png Maine Made Relief A sample Deck Boss social media post. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/ae24293e-4eb6-40c4-899c-a9092209a6b2/IMG_9784.jpg Maine Made Relief Image of the Boss Boss, a heftier version of the Deck Boss Recovery Stick and Balm. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/83dda0de-0a7a-4a17-8f23-6e012fd774a8/Get+wet..png Maine Made Relief A sample Wicked Wet social media post. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/e8661c04-aea8-44cd-baae-413489312079/Nutty+Birdie%27s+Testimonial.png Maine Made Relief A sample Nutty Birdie's social media post. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/166c12e7-dea7-4d9b-8d3e-f227c31b7c1b/spring+gardening.png Maine Made Relief A sample Browntail Moth Rash Relief social media post. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/ea7e197a-7874-48ea-beef-34f29f2e330b/Retro+Food+Restaurant+Instagram+Post+Square+.png Maine Made Relief A sample Nutty Birdie's social media post. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/89dd59fc-adef-4431-b0b8-872a18de80b1/1.png Maine Made Relief A sample Deck Boss social media post. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/d9c6a7d8-2fc8-4e40-b59b-558d1471b389/2.png Maine Made Relief A page from the Maine Made Relief product booklet. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/a35bcddc-cbaf-4e02-9a5e-a1de54a6a776/3.png Maine Made Relief The Deck Boss product page from the Maine Made Relief product booklet. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/9c510b9c-22b8-4c9c-bf8c-71901b644cd8/Screen+Shot+2022-12-06+at+11.08.23+AM.png https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/ae24293e-4eb6-40c4-899c-a9092209a6b2/IMG_9784.jpg https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/59e1a081-24fb-4bc1-a310-44b54b58788a/Untitled+design+%2827%29.png https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/76037213-139d-49ef-b5a8-5e634a763465/ww+both.jpg https://www.waxwingbusiness.com/40west-workspace daily 0.75 2024-12-23 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/9aa8cf91-847c-4da4-942b-901b1039001f/Screen+Shot+2022-12-06+at+11.39.01+AM.png 40West Workspace The new home page allows for immediate impressions of the space. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/7efb08a9-cb37-476b-9412-5e269e846532/Screen+Shot+2022-12-06+at+11.39.23+AM.png 40West Workspace Tenant testimonials are used throughout the new site to promote credibility. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/e22c04e8-6199-4e76-8f64-3748661d3ab2/Screen+Shot+2022-12-06+at+11.39.41+AM.png 40West Workspace Views of the local neighborhood help to induce a feeling of community and walkability. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/8a335d4a-2a98-481c-9b86-e2959670d438/Screen+Shot+2022-12-06+at+11.40.09+AM.png 40West Workspace Creative social media content leaves long-lasting impressions. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/f3e99635-99dc-4a82-a509-6edff88ace71/Screen+Shot+2022-12-06+at+11.40.21+AM.png 40West Workspace Testimonials are used regularly to 1) bolster interest and 2) "shout out" to tenants as an added value. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/a97c00aa-af83-46e9-bc96-2af0f6387888/Screen+Shot+2022-12-06+at+11.40.38+AM.png 40West Workspace Consistent messaging and happy images leave the impression that coworking equates to workplace happiness. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/bdaccf16-8cde-4b83-8db6-cd21c71e993a/Screen+Shot+2022-12-06+at+11.40.53+AM.png 40West Workspace https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/6f4b3d92-b908-40ed-a9ee-eeb784821571/40%2BWest%2BWorkspace%2BLogo.png https://www.waxwingbusiness.com/island-justice daily 0.75 2026-04-13 https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/2a74760a-0e3d-48d9-a0a2-1b6b0e9d5f45/steed+%282%29.png Island Justice For his logo, John wanted something that represented both the mission of his practice and his "pride of place." He's a Libra, so we designed a logo of a lighthouse at night with a constellation: the Libra constellation. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/ab71c61d-28ab-4096-9224-97001c62d1a7/Screen+Shot+2022-12-06+at+11.55.08+AM.png Island Justice We were inspired by John's mission, as he helps under-resourced Mainers fight "the big guys." We really wanted to promote his mission throughout the website. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/d02ed0ad-c599-44af-ab13-23a1187597a8/Screen+Shot+2022-12-06+at+11.55.31+AM.png Island Justice To help visitors gain confidence about John's services, testimonials were a must throughout his site. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/5f53cb93-891b-42d1-9838-e7aa1ff4cd31/Screen+Shot+2022-12-06+at+11.55.51+AM.png Island Justice We used non-traditional imagery of lighthouses and the area around Stonington instead of stock photos depicting non-realistic scenarios. https://images.squarespace-cdn.com/content/v1/62ea6e721f42b2456f73cf7b/1f012ac1-1b48-426c-bbf2-0a8313c744f1/Screen+Shot+2022-12-06+at+11.56.04+AM.png Island Justice We completed the necessary research to write fluidly about John's services. 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