Leaders have tunnel vision focused solely on the hard costs of hiring and training replacements. By quantifying the true toll that turnover takes, from operational and productivity drains to cultural impacts and revenue losses, the case for investments in retention strategies becomes clear.

Effective SEO pushes businesses to come up first in a search, and we all know the first link on Google gets the most clicks. More clicks means more business.

“Upon meeting with Amy and George, I knew that we shared the same passion for the area. I knew this was going to be the ideal place for me because I had the opportunity to give back to small businesses in the area, but also learn a ton of information about the marketing world.”

Human Resources is admittedly not the sexiest of departments.

Impactful website design is hard. But necessary.

Recently, we sent out an invite for our business “coming out” party, and the response was electric. Dressed up and fired up, clients, newcomers, and old pals arrived for a Waxwing Halloween Bash on a cold Friday evening in late October.

What can you do to optimize your organic marketing efforts? Below are four steps that will enable you to 1) constantly self-assess, and 2) create meaningful content on the fly. In other words, don’t miss out on these opportunities.

Hi! We’re Waxwing. We are in the business of making your life easier.