About Us
Waxwing Business is a boutique consulting firm based in Blue Hill, Maine — and we've been doing this work long enough to know what businesses and nonprofits actually need: experienced hands, genuine partnership, and practical solutions that fit the way you operate.
We believe every great organization is built on a great idea — and that the right support at the right moment can be the difference between potential and results. When we founded Waxwing, we didn't want to sell expensive analysis or hand over a strategy deck and disappear. So we built something different: a menu of services targeting the areas most businesses and mission-driven organizations leave under-resourced — leadership, marketing, financial planning, HR, and operations — delivered by people who do the work alongside you.
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George Hurvitt, Partner
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Amy Strother, Partner
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Oriana Wuerth, Partner
We’re different. Here’s why:
Impact is the most important thing to us. We are rooted in the communities we serve — on the Blue Hill Peninsula, across the Maine coast, and throughout the region — and we measure our success by yours.
That might look like helping a local retailer grow their online presence, strengthening the leadership team at a growing nonprofit, improving retention at a healthcare organization, or giving a family-owned business the financial clarity it needs to plan for the future. These aren't small feats. Collectively, they're what a strong local economy is made of.
We're not outside advisors. We're fractional executives and embedded partners who show up, do the work, and stay until it's done right. That's what makes Waxwing different — and it's why our clients keep coming back.

