MARKETING & BRANDING SERVICES IN COASTAL MAINE

Photo by Waxwing Business

Waxwing Business provides marketing and branding services to businesses, nonprofits, and growing organizations across coastal Maine — from full rebrands and fractional marketing support to social media management, website design, and content creation. Our work is grounded in three decades of experience across art, design, sales, and strategy, which means we understand not just how to make things look good, but how to make them work.

CREATIVITY ANCHORED IN EXPERIENCE

Waxwing's marketing and branding work draws on thirty years of experience across art, interior design, sales training, marketing, and consulting. That depth has shaped a rare instinct for how people feel about things, why they buy things, and what makes a brand worth believing in — and it's at the heart of everything we deliver for clients across Maine and beyond.

  • Your brand is more than a logo — it's the story your business tells before anyone speaks a word. Waxwing brings a designer's eye and a strategist's mind to every marketing and branding engagement, building identities and campaigns that are rooted in who you actually are. From full rebrands to targeted seasonal campaigns, we create work that is visually compelling, strategically sound, and built to last.

  • We manage social media for clients the way an in-house team would — with consistency, intention, and a genuine understanding of your voice. From content calendars and caption writing to community engagement and performance reporting, we handle the work so you don't have to. Whether you need daily presence or a steady drumbeat, we build a strategy that fits your capacity, your audience, and your goals.

  • Your website is your hardest-working employee — and it should act like it. We design, build, and maintain websites that are clean, functional, and optimized for the way your customers actually move through them. From Squarespace builds and e-commerce integrations to SEO strategy and ongoing site management, we make sure your digital presence is doing its job around the clock.

    (Yes, we also offer custom sites- let’s chat about it.)

  • Good content tells the truth about your business in a way that makes people lean in. We write, shoot, and produce content across formats — from long-form web copy and press releases to social-ready photography and campaign assets. Every piece is crafted with your brand voice and your audience in mind, because content that doesn't connect is just noise.

  • Marketing strategy at Waxwing starts with listening — to your goals, your constraints, your competition, and the community you're trying to reach. From there we build a clear, actionable plan covering channels, messaging, timing, and measurement, tailored to where your business actually is right now. Then we get to work.

  • For a fraction of the cost of a full-time Marketing Manager, we will do all or some of the following for your business and deliver results to boot: social media management, content creation, employee recruitment, copywriting, public relations, website management, graphic design, and media/advertising management.

CASE STUDY

Brooklin Boat Yard - Fractional Marketing Services

What happens when a 60 year-old company needs to “cross the chasm” from local boatbuilding institution to world-class boatbuilding leader?

How we helped modernize BBY’s main marketing operations and brokerage marketing operations:

What we provide: Website Design and Maintenance, Monthly Newsletter & Storytelling, Copywriting, Content Creation, Media & Public Relations, Social Media Management, and Brokerage Oversight

BBY was long-considered a world leader in wooden boatbuilding, but they had no formal marketing department or processes. The company’s legacy was rich with history, but the website lacked personality and didn’t accurately reflect the quality and authenticity for which BBY is known. We built a new website rich with stories and history that paid adequate homage to both the boats and the people who built and/or designed them. Today, the website still continues to beat its own metrics over and over again. People return to read stories about wooden boats.

Another great success? Waxwing took on the additional responsibility of supporting the Brokerage department by updating its marketing processes- implementing social media, web analytics, and tracking metrics across MLS sites. Within three years, the cost to promote boats has dipped to 20% of what it once was, the number of boats listed has increased by 400%, and BBY is adding a second broker in 2026. Sales in the BBY brokerage department have increased year-over-year without expenses increasing. That’s a win!

OUTCOME: We’ve more than paid for ourselves, and that’s always our goal. Plus, we helped our clients meet their goals while continuing to promote an important, historic brand.

OUR LOGO WORK

YOUR LOGO- DONE RIGHT

A professionally designed logo is just the beginning. Every Waxwing logo is delivered as a complete file package including multiple versions — primary, secondary, stacked, and icon — in full color, reversed, and single-color formats, across both print-ready and web-optimized file types. You'll never be caught without the right file for the right application.

YOUR BRANDING KIT

A branding kit is the foundation everything else is built on. Yours will include your logo suite, a defined color palette with exact hex, RGB, and CMYK values, primary and secondary typefaces with usage guidance, brand voice notes, and basic design standards for how all elements work together. It's the document that keeps your brand consistent whether we're in the room or not — and it's what every designer, printer, and vendor you work with will thank you for.