Waxwing is a small firm on the coast of Maine with decades of experience across nearly every corner of an organization — and we bring all of it, every time. What we offer is different: experienced hands, genuine partnership, and the kind of care that only comes from people who are deeply rooted in the communities they serve.

OUR PROCESS

We support businesses and mission-driven organizations with leadership, marketing, financial planning, development, operations, HR, and more. We don't hand you a strategy and walk away — we embed with your team, honor the talent already in the room, and build something that lasts.

We bring decades of combined experience across nearly every function of an organization to every client we serve. Whatever the challenge, we show up prepared — and we stay until the work is done right.

AUTHENTICITY

We show up as we are — experienced, direct, and genuinely invested in your success.

TRANSPARENCY

We share our thinking — the tradeoffs, the risks, the priorities — so you can make informed decisions alongside us, not after us.

COLLABORATION

We honor natural talent. We coach to it, build around it, and help your people grow in ways that stick.

EXECUTION

We are fractional executives, not outside advisors. We do the work.

RESULTS

Results look different for every client — a launched campaign, a trained hire, a streamlined process, a stronger brand. We define them with you upfront.

When a local business thrives, the people around it feel it — in jobs, in wages, in a Main Street that stays alive. That direct line between our work and our community’s wellbeing is why we do this.
— Amy, George & Ori
  • “Businesses in a growth period are usually in great need of special project management. I turn to Waxwing to support special project teams with new processes, work flows, and implementation of new software tools. George and Amy can take a rough vision and return a clean, well thought-out deliverable that consistently exceeds expectations.”

    —Joyce Ferris, Consultant & Chief Financial Officer

  • “The Waxwing team was awesome to work with! They helped MVF create a video for a new event. They were intuitive about what we needed, asked good questions, and delivered on the timeframe we discussed - highly recommend!”

    —Maine Venture Fund

  • "In just two years' time, Amy and Waxwing have completely transformed our marketing efforts and generated new business opportunities. Our online visibility and brand awareness have skyrocketed. We now consistently rank at the top of search engine results for relevant keywords in our industry. Our web traffic and engagement metrics continue climbing month after month. Most importantly, our sales pipeline is full."

    —Brooklin Boat Yard

  • “Waxwing has brought very sound, strategic insights with a hands-on approach to lift the burden of many of our operational challenges, and is a joy to work with. We know there is more that they will bring this year and into the future to our sustained growth.”

    —Shirley McAlpine

  • “Amy came to my company at a time when business was booming, and I did not have the bandwidth to come up with content for social media. Amy swooped in to tell the story of my business, and she did it in a creative and authentic way that connected to my audience. This took so much stress off my staff and me, as I knew she had that part of the company on lockdown. As I navigate through the post-Covid world, I sure do miss her creative wit and understanding of digital media.”

    -Heather Sewell Day, Owner, Red Cake Events